Problem: The online recruitment category is a crowded space. How do you stand out with a limited budget?
Solution: The idea of success and achievement is different to everyone when it comes to working. Where most recruiter based campaigns on the financial reward, the changing landscape of the work and the workplace was a better place to focus.
A simple yet distinctive approach was developed for the brand. Not only did this graphic style allow Career One to stand out from the competition, it was cost effective and allowed them to be reactive and topical.
The idea of how people view success was expanded into film to extend awareness and give the brand scale.