Putting the world’s largest professional network to work curing cancer.
Problem: Four out of five donors to charities now rate their level of engagement with organisations as ‘neutral’ and DreamLab only works if enough people want to use it.
Problem: Four out of five donors to charities now rate their level of engagement with organisations as ‘neutral’ and DreamLab only works if enough people want to use it.
The Vodafone Foundation partnered with the Garvan Medical Institute to create DreamLab, an app that uses the combined processing power of idle smart phones to help solve cancer research problems faster.
Solution: LinkedIn has a function that automatically notifies your connections each time you start a new job. So harnessing the power of the world’s biggest professional network, we simply asked LinkedIn’s most connected to change their job title to ‘Cancer Researcher at DreamLab App’. The mass job change sent millions of notifications across Australia and around the world, instantly informing their connections they’d started their DreamJob fighting cancer with DreamLab.
Results: The campaign reached over 875,000 people through LinkedIn alone and it generated over 150,000 app downloads in the first two months. So far Dreamlab has solved over 4 million cancer research problems which is helping find a cure for cancer faster.